11 Comments
Mar 24Liked by Otis H. Chevalier

This sadly also became a trend with restaurants: now they need to serve Instagrammable dishes and optimize for that. I like to think in terms of "honest meals" and much prefer those over some dry ice tricks :)

It is also true that a nicely presented plate is a pleasure by itself. Reminds me of plating subreddit ... :)

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I entirely agree with your assessment of food advertising. It brings to mind yet another trick advertisers play, particularly in regards to anything sweet (especially if it involves chocolate) - that picture of chocolate sauce gushing over ice cream, orange juice splashing into a glass or insane amounts of brightly colored sprinkles on a cake. It’s that idea of opulence, the feeling of richness where if some of the sauce or juice spills on the floor not to worry because when you’ve got our product, baby, you’re decadently rich.

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Disturbing, but fascinating!

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Okay okay, I agree! Great article and thanks for shedding light on something I've also been thinking about Otis!!

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Not sure where you live but in Europe there has been a trend to 'rebrand' deformed vegetables, because lots of Europeans are really anti-food waste. The 'ugly' vegetables are bought up for presumably a cheaper price and sold by a specific brand and then sold for the same price as non-ugly veggies (lol).

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What are your thoughts on the new wave food styling where food is used as an art form such as @lailacooks and @stolzes and @toutia_____ ? Personally I love it, though ofc its a far cry from commercial food styling and much more playful ;)

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